KGKen Goodrich
Business Builder

KenGoodrich

He started by holding a flashlight for his father at ten years old. Four decades later he has acquired more than 200 companies, built and sold eight major platform businesses, and rebuilt one of the oldest names in heating and air, Goettl, into an empire. Now he hands the blueprint to the owners who come after him.

Ken Goodrich signature
40+
Years transforming HVAC, plumbing and contracting businesses
200+
Companies acquired across the trades
8
Major platform businesses built and sold
$3B+
In shareholder value created across the trades
The Bookshelf

The number one selling business book of all time. Now built for the trades.

The E-Myth has sold more than five million copies and was named the best-selling business book of all time by the Wall Street Journal. Ken took that framework and rebuilt it from the ground up for HVAC, plumbing, and electrical, grounding every principle in the real stories from his own journey acquiring and scaling companies in each trade. Three books. No theory. Just the playbook.

The E-Myth HVAC Contractor
Available now

The E-Myth HVAC Contractor

Why Most HVAC Companies Don't Work and What to Do About It

$29
$100Net profits to Goodrich Foundation

Also available at Amazon, Barnes & Noble, Audible, Apple Books

The E-Myth Plumber
New · Out now

The E-Myth Plumber

Why Most Plumbing Companies Don't Work and What to Do About It

$35
$100Net profits to Goodrich Foundation

Also available at Amazon, Barnes & Noble, Audible

The E-Myth Electrician
Pre-order

The E-Myth Electrician

Why Most Electrical Companies Don't Work and What to Do About It

Ships November 2026

The Origin

It started with a flashlight.

At ten, Ken held the light while his father, an air conditioning technician, worked into the night. That flashlight lit more than a repair. It lit a lifelong obsession with the trades, with how things get fixed, and with how an ordinary service company becomes something worth far more than the sum of its trucks.

"I learned the business holding a flashlight steady for my father. I have been steadily building massive businesses in what Mike Rowe calls a dirty job ever since."

That obsession turned into a record few operators can claim: more than 200 companies acquired, eight major platform businesses built and sold, and the revival of Goettl, a brand founded in 1939 by the brothers who invented the residential air conditioner. Today Ken invests in, advises, and mentors the next generation of business builders.

The Journey

Five decades of building.

From holding a flashlight in the Nevada heat to acquiring hundreds of companies, this is how it happened.

1971

Holding flashlight for dad

1987

Purchased family business in Las Vegas, NV

1997

Built & sold a 3-branch operation

2008

Built & sold a 7-branch operation to American Residential Services (ARS)

2010

Promoted to President of American Residential Services (ARS)

2013

Acquired Goettl Air Conditioning & Plumbing

2014-2015

Acquired & sold Sonoran Air Conditioning

2018

Partnered with Baum Capital Private Equity

2019

Joins Board and invests in A1 Garage

2021

Partnered with Cortec Group

2022

Begins investing in adjacent tech companies & invests in Four Seasons

2023

Transitioned from CEO to Chairman at Goettl Air Conditioning & Plumbing

2024

Begins investing in home services beyond HVAC and plumbing. Kicks off 1000 Day Plan for the backup power industry.

1971

Holding flashlight for dad

1987
1997
2008
2010
2013
2014-2015
2018
2019
2021
2022
2023
2024
The Goodrich Organization

A team built to scale the trades.

Ken has assembled a very special team that knows how to take home and commercial service companies and run, grow, and scale them using the same 1000 Day Playbook Ken created: a proven operating system built to transform a service company's culture, infrastructure, and financial performance within 1,000 days of acquisition.

If you are in the trades, whether roofing, pools, pest, generators, or any other trade (popular or not!), Ken wants to talk. And if you have built something innovative that serves the trades, Ken wants to hear about that too.

HVAC
Plumbing
Electrical
Roofing
Pest Control
Pools
Generators
Trades Tech

Operating companies, technology, and advisory across every major home and commercial service vertical.

Family Office

Where Ken is putting his capital and his counsel.

A portfolio of operating companies and technology backing the operators redefining home services.

Goettl
Flagship · HVAC & Plumbing
Founded in 1939, Ken acquired Goettl in 2013 when it was losing $3M a year and rebuilt it into a dominant multi-state HVAC and plumbing platform across AZ, NV, TX, and CA.
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A1 Garage Door
National Leader
The largest residential garage door service company in the country, operating in 35+ markets. Ken serves as advisor and investor alongside founder Tommy Mello.
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Generator Partners
Standby Power
A rapidly scaling platform consolidating the fragmented standby generator installation and service market, built on the same playbook that scaled Goettl.
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Four Seasons
50+ Years · Home Services
One of the most recognized names in HVAC, plumbing, and electrical across the Midwest, with decades of brand equity and a loyal customer base Ken helped strengthen.
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SmartAC.com
Connected HVAC
IoT sensors and a consumer app that remotely monitor AC system health, predict failures before they happen, and dispatch a Goettl tech at the first sign of trouble.
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Zephyr Group
Air Quality
Premium residential air filtration built for subscription delivery, targeting the 90 million U.S. homes where filter neglect quietly kills HVAC equipment.
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CxC AI
AI · Customer Experience
Purpose-built AI for home service companies: real-time call coaching, sentiment scoring, and automated follow-up that turns missed opportunities into booked jobs.
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Namara
Smart Water
An AI-powered whole-home water intelligence system that detects leaks, monitors usage, and gives homeowners and plumbers real-time visibility into every pipe.
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Viirl
Trades Marketing
A performance marketing platform engineered specifically for home service businesses, tracking every dollar from ad impression to dispatched job.
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TradeEngage
Referral Network
The only referral management platform built for the trades. Connects neighboring home service companies so techs get paid for every job they refer out, reducing churn while growing everyone's revenue.
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SERA Software
Field Service Mgmt
Modern field service software built by HVAC operators for HVAC operators, with dynamic scheduling, real-time dispatch, and the KPI dashboards Ken actually uses to run Goettl.
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Goettl
Flagship · HVAC & Plumbing
Founded in 1939, Ken acquired Goettl in 2013 when it was losing $3M a year and rebuilt it into a dominant multi-state HVAC and plumbing platform across AZ, NV, TX, and CA.
Tap to learn more ›
A1 Garage Door
National Leader
The largest residential garage door service company in the country, operating in 35+ markets. Ken serves as advisor and investor alongside founder Tommy Mello.
Tap to learn more ›
Generator Partners
Standby Power
A rapidly scaling platform consolidating the fragmented standby generator installation and service market, built on the same playbook that scaled Goettl.
Tap to learn more ›
Real Estate

Forty years a builder. Always a real estate guy.

Ken bought his first house at sixteen and never really stopped. Over the years he personally completed more than 400 residential fix-and-flips, for the challenge as much as the return.

Today the focus is primarily commercial, with many active investments scattered across the country: light industrial and flex buildings, luxury storage, and land holdings.

For home-service owners

Own the building you work from.

Ken is looking to deploy capital in markets where home-service owners are renting and ready to move into a better building, with the option to buy in alongside him.

Portfolio excerpt — select holdings
Former GoDaddy Headquarters, Scottsdale, AZ
Goettl Headquarters, Las Vegas, NV
Industrial Park, Las Vegas, NV
On The Road

See Ken live.

Upcoming events where Ken is speaking, training, or on stage.

9
Oct
2026
10X Elite Edge
Cardone Ventures
Scottsdale, AZ
9
Nov
2026
Service World Expo
Alliance Day Keynote
Caesars Palace, Las Vegas, NV
13
Nov
2026
Elite Edge 10X
Cardone Ventures
Scottsdale, AZ
4
Dec
2026
10X Elite Edge
Cardone Ventures
Scottsdale, AZ
10X Elite Edge · Cardone Ventures

See Ken live at Elite Edge.

Ken is a featured trainer and speaker at 10X Elite Edge with Cardone Ventures, where he delivers a masterclass on business building, sharing the stage with Grant Cardone, Brandon Dawson, and Natalie Dawson.

Two ways in

Get to the room. Your call how.

Option 1: Be My Guest

Ken personally reviews a limited number of guest requests each event. If your business is at an inflection point and you can make a case for why you belong in the room, he may bring you in on his ticket. No guarantees, but he reads every one.

Option 2: Goodrich Promo

Register now and use Ken's code at checkout to get buy-one-get-one tickets. Bring a partner, your ops manager, or someone you want in the room with you.

CODE GOODRICH
Direct Access

Book Ken

We've made it easy to book Ken. Each option is immediately actioned by Ken's staff.

Kind Words

What people say about Ken

"I've spent my career watching contractors build businesses to serve their lives—and wind up as servants to those businesses instead. The trap isn't a lack of work—it's a lack of systems and structure. Ken's book, The E-Myth Plumber, shows a better way. By investing in the right processes and making your business system dependent instead of owner dependent, you free yourself to work on the business, not in it."

Jacob Reese
Vice President, Standard Plumbing Supply