Ken

Entrepreneur
Author
Mentor
Activist

Goodrich

Entrepreneur
Author
Mentor
Podcaster

Ken Goodrich is a seasoned entrepreneur with over 30 years of experience in transforming HVAC, plumbing, and contracting businesses. Known for building top teams and driving growth, Ken has successfully launched and sold eight companies.

His dedication to hard work began at age 10 when he helped his father, an aircon technician, by holding a flashlight for him, sparking a lifelong passion. With a strong record of success, Ken is an inspiration in the business world.

Backed by same investors as
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Backed by same investors as
Follower

CxC AI is a dynamic platform designed to enhance business operations and customer interactions through AI-driven insights and automation. The platform offers features such as real-time customer sentiment analysis, AI-powered recommendations, and detailed call transcriptions. These tools empower technicians and business managers with instant guidance, helping to ensure operational excellence and personalized customer interactions. Our family office is proud to invest in and serve in an advisory capacity to CxC AI, reflecting our strong belief in their mission and technology. For more details, visit https://www.cxc.ai/

Our family office has invested in and serves in an advisory capacity to SERA Software. SERA Software specializes in field service management solutions for HVAC, plumbing, and electrical businesses, helping them increase efficiency and profitability through features like automated scheduling, dynamic dispatching, and real-time job tracking. Learn more at www.sera.tech

SmartAC.com, founded in 2020, specializes in advanced HVAC solutions that enhance comfort and efficiency through innovative smart technology. Their products offer features such as remote control, energy monitoring, and predictive maintenance to optimize performance and reduce costs. By investing in and advising SmartAC.com, our family office is committed to supporting innovative solutions that improve everyday living and promote sustainability. For more information, visit www.smartac.com

Zephyr Group specializes in high-efficiency MERV 13 filters designed to capture particles as small as 0.3 microns, improving indoor air quality by removing allergens, dust, and other airborne contaminants. Their filters are known for their innovative design, which includes features like self-sealing flexible gaskets to eliminate air bypass and compatibility with standard air grilles. Our family office has invested in and is advising Zephyr Group because we believe in their innovative approach to air filtration, which aligns with our commitment to health and sustainability. For more information about Zephyr Group, visit https://zephyrfiltration.com/merv-13.html

Our family office is proud to invest in Four Seasons Heating, Air Conditioning, Plumbing, and Electric, a trusted leader in home services for over 50 years. We believe in supporting companies that prioritize customer satisfaction, innovation, and efficiency. Four Seasons’ commitment to quality, from HVAC solutions to electrical and plumbing services, aligns with our vision of investing in businesses that make a positive impact on everyday life. For more details on their services and dedication to excellence, visit https://www.fourseasonsheatingcooling.com/

A1 Garage Door Service, founded in 2007 by Tommy Mello, is recognized as a national leader in the garage door service and sales industry. Based in Phoenix, Arizona, A1 Garage Door Service operates in over 30 markets across the U.S., providing repair, installation, and custom garage door solutions with a commitment to superior customer service and high-quality parts. Our family office has made an investment in A1 Garage Door Service and serves in an advisory capacity, driven by our strong belief in their mission and potential. To learn more about A1 Garage Door Service, visit https://a1garage.com/

CxC AI is a dynamic platform designed to enhance business operations and customer interactions through AI-driven insights and automation. The platform offers features such as real-time customer sentiment analysis, AI-powered recommendations, and detailed call transcriptions. These tools empower technicians and business managers with instant guidance, helping to ensure operational excellence and personalized customer interactions. Our family office is proud to invest in and serve in an advisory capacity to CxC AI, reflecting our strong belief in their mission and technology. For more details, visit https://www.cxc.ai/

Our family office has invested in and serves in an advisory capacity to SERA Software. SERA Software specializes in field service management solutions for HVAC, plumbing, and electrical businesses, helping them increase efficiency and profitability through features like automated scheduling, dynamic dispatching, and real-time job tracking. Learn more at www.sera.tech

Zephyr Group specializes in high-efficiency MERV 13 filters designed to capture particles as small as 0.3 microns, improving indoor air quality by removing allergens, dust, and other airborne contaminants. Their filters are known for their innovative design, which includes features like self-sealing flexible gaskets to eliminate air bypass and compatibility with standard air grilles. Our family office has invested in and is advising Zephyr Group because we believe in their innovative approach to air filtration, which aligns with our commitment to health and sustainability. For more information about Zephyr Group, visit https://zephyrfiltration.com/merv-13.html

SmartAC.com, founded in 2020, specializes in advanced HVAC solutions that enhance comfort and efficiency through innovative smart technology. Their products offer features such as remote control, energy monitoring, and predictive maintenance to optimize performance and reduce costs. By investing in and advising SmartAC.com, our family office is committed to supporting innovative solutions that improve everyday living and promote sustainability. For more information, visit www.smartac.com

Our family office is proud to invest in Four Seasons Heating, Air Conditioning, Plumbing, and Electric, a trusted leader in home services for over 50 years. We believe in supporting companies that prioritize customer satisfaction, innovation, and efficiency. Four Seasons’ commitment to quality, from HVAC solutions to electrical and plumbing services, aligns with our vision of investing in businesses that make a positive impact on everyday life. For more details on their services and dedication to excellence, visit https://www.fourseasonsheatingcooling.com/

A1 Garage Door Service, founded in 2007 by Tommy Mello, is recognized as a national leader in the garage door service and sales industry. Based in Phoenix, Arizona, A1 Garage Door Service operates in over 30 markets across the U.S., providing repair, installation, and custom garage door solutions with a commitment to superior customer service and high-quality parts. Our family office has made an investment in A1 Garage Door Service and serves in an advisory capacity, driven by our strong belief in their mission and potential. To learn more about A1 Garage Door Service, visit https://a1garage.com/

Get to know Ken

Ken's his best on the spot

Prefer listening to business advice? You can get to know Ken and learn more by tuning into his podcast.

Goodrich
Organization

We're excited to explore and open the conversation for potential partnerships with plumbing and air conditioning company owners.

For over eight decades, the Goettl name has been known for delivering top-notch heating and air conditioning installation and service.  

Founded by Gust and Adam Goettl, the company has successfully adapted to many decades of business and technological changes. We're confident that our experience and expertise can pave the way for successful collaborations with passionate industry partners like you.

Testimonials

My company was like a member of my family, but it was starting to stagnate. After talking with Ken and becoming partners with Goettl we were given the tools to see the company not only live on, but thrive. I can honestly say that I would have never considered selling my company to anyone other than Ken.”

Eric Dutton
Owner of Dutton Plumbing

My company was like a member of my family, but it was starting to stagnate. After talking with Ken and becoming partners with Goettl we were given the tools to see the company not only live on, but thrive. I can honestly say that I would have never considered selling my company to anyone other than Ken.”

Eric Dutton
Owner of Dutton Plumbing

I admire Ken and his team for the great success they have achieved. I think it’s great that they offer coaching to others in the industry to share their knowledge and strategies to help them achieve their goals.

Cindy Babione

Fantastic! Great insights, actionable advice and excellent connections!

Cole Leister

The insight and guidance provided was just one aspect. Learning how Ken might've done things different, looking back and how he has adjusted moving forward is yet another. Other nuggets were the introductions and networking collaborations, post phone call. A genuine, easy, and experienced dialogue to say the least. Very thankful!

Clint Hodge

Thank you for taking your valuable time to invest in me and my teams future, we take your advise very serious.

David Mayster

The Goodrich team has always been generous with their guidance and support. We’re lucky to work in an industry with mentors of this caliber. Thank you!

Marisa Reddy

Ken is a great guy. We appreciate his time and giving us all the tools we need to be successful.

Cristian Avila

Ken and team were great . They were able to give me great support and feedback. His knowledge and insight is very valuable.

Armando Ramirez

I've spoken with Ken and his team and they've been a great help to me and have given me a lot of great advice and direction that will save me tons of time and money.

Wesley Hazlewood

The call I had with Ken was a strategic call right before the new year to help make 2024 the best year for myself and my company! Ken and team gave me, growing and team building advice with guiding me to the right resources in order for growth to happen! It was a true honor to speak with the legend in our industry! Thank you!!

David Mayster

Ken was incredibly insightful. On top of that, very willing to give guidance with his wealth of knowledge. It felt like he truly cared and was in a position to give back and provide actionable steps. He listened very well.

Timothy Leary

Ken is very knowledgeable and down to earth which makes him easy to talk with.

Mark Cemensky

I want to thank Ken for replying to my message on Facebook and taking an hour out of his day to help us, we are very motivated and want to blow this company up. We are passionate and want to do the best for our employees and families and charities and organizations, look forward to making more connections.

Brandon Murphy

Ken was very nice and open. Appreciate his time in giving back to the industry!

Lee Downing

I've been following Ken for a while now. I can't even believe he took the time out of his day to talk to someone with a company as little as mine, and give us much knowledge as he did. When he was explaining everything he dumbed it down to my level to make it make sense for me and I really appreciate it.

Andrew Crowe

Ken and his team have very creative ideas on positioning and marketing

Tim Hilcove

Publications

Leading an HVAC company can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems HVAC contractors in large businesses don’t seem to face.

The E-Myth HVAC Contractor offers you a road map to create a business that’s self-sufficient, growing, and highly profitable.

Take your company to levels you didn’t think possible with this unique guide!

Available on: