The Story Behind
Ken's Book
The E Myth HVAC Contractor

About Ken

Ken is a seasoned entrepreneurial executive with over 30 years of experience in acquiring, integrating and developing HVAC, plumbing and contracting businesses. He is highly skilled in developing high-performance leadership teams with a focus on growth, process improvement, customer satisfaction and accountability for performance; building and selling eight companies throughout his career.

Ken is a member of numerous local and national trade organizations, serves as President of the Southern Nevada Air Conditioning Refrigeration Service Contractors Association (SNARSCA), and is a multi-state member of the PHCC. Ken, in an effort to bring trained, skilled tradesman to the industry founded the J Duncan Goodrich Air Conditioning Technology Institute, created an endowment at the College of Southern Nevada (CSN) to benefit air conditioning students, and serves on the air conditioning committee on CSN’s Air Conditioning Technology Advisory Board.

Ken is a licensed General HVAC and Plumbing Contractor in Nevada, Arizona and California.

Ken Goodrich

We do things the right way, not the easy way.®

Goettl Air Conditioning & Plumbing is a leading provider of modernization solutions and services that deliver comfort, indoor air & water quality, and intelligent efficiency for residential customers. The company creates value by acquiring established local brands, applying experienced management talent and implementing proven processes. Initially focused on companies in the Southwest, Goettl is expanding nationally. Current operations are located in Arizona, Nevada and California. Goettl is the winner of Inc. 5000 fastest growing companies in 2017 & 2018.

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The E Myth HVAC Contractor

More About the Book

Leading an HVAC company can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems HVAC contractors in large businesses don’t seem to face.

The E-Myth HVAC Contractor offers you a road map to create a business that’s self-sufficient, growing, and highly profitable.

Take your company to levels you didn’t think possible with this unique guide!

“A must read for any HVAC business owner. Michael Gerber & Ken Goodrich provide did a terrific write. I’m going to back to read the E-Myth revisited.”

Chad H.

“Good info. Read through twice already and will a few more times.”

William M.

“If you are tired of your business running you, read this. You can sure tell when you read this book that someone has a real insight about what a contracting business is all about.”

“Must read for contractors. This can change your life! All the secrets of how to do it right.”


Ken is sharing his knowledge with everyone in the industry and throughout the world. To hear the advice and experience he has to offer, be sure to watch some of his most recent interviews and podcast appearances below.

Are you interested in booking Ken for an interview, podcast appearance, or radio show? Do you need advice on how to help your business grow, or want to sell your company and need guidance? Request a time to speak with Ken by booking an appointment here.


Podcast - Ken Goodrich - From Losing 250000 A Month To Making 100M A Year
Podcast - Seasoned Entrepreneur Ken Goodrich From -76,000 to 150m in annual revenue
Podcast - The E-Myth Way To A Successful Service Company
Podcast - How To Get From $200k To $100M & Survive A Recession
Podcast - Excellent HVAC Round Table Discussion with Ken Goodrich and Matt Waxer
Podcast - Episode 40 - Ken Goodrich
Podcast - Goettl HVAC Best Practices
Podcast - 49 - Ken Goodrich - Builder of Empires

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Grow with Goettl

Goettl is looking to open the conversation about new partnerships with anyone that owns a plumbing or air conditioning company of any size.

Talk to Ken

Whether you’re looking to request an interview, need help selling or growing your business, or just want an autographed copy of his book, get in touch with Ken by leaving us your information here.


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